Vinegar is a sour-tasting liquid prepared by the fermentation
of dilute alcoholic liquids - typically wine, cider or beer. Being a
good source of vitamin B-1, riboflavin as well as mineral salts, vinegar has been
considered as an essential ingredient in food preparations for centuries. Its tangy taste reduces the need for salt in many soups
and bean dishes. Although mainly used as a flavouring and preserving agent in
the food and beverage industry, vinegar has gained prominence across
various other industries due to its innumerable benefits.
The therapeutic properties of vinegar has enabled its applications in the healthcare
industry. Vinegar helps to reduce cholesterol levels, control blood sugar levels, replace
unhealthy sodium and combat diabetes, weight loss and cardiovascular
diseases. Moreover, it also acts as a natural cleaning agent due to its
antimicrobial properties, thereby facilitating its usage in the cleaning
industry as well. Further, vinegar also finds applications in the agriculture
industry where it is used as a herbicide.
Driven by its
multiple uses, the global vinegar
market has been growing continuously over the past decade and according to research analysts at IMARC Group, this market was worth US$ 1.23 Billion in 2015. It is further anticipated to grow at a CAGR of
2.8% during 2016-2021, reaching US$ 1.44 Billion by 2021.
Versatility of vinegar to bolster the
growth of the global vinegar market
Vinegar has multifunctional properties and is gaining
popularity among consumers as new blends, applications and specialty products
continue to enter the market. The increasing usage of vinegar in various
cuisines has led to an increase in the global demand for vinegar. This is due
to the consumers’ growing interest in cooking different types of cuisines which
require different dressings that have vinegar as one of the essential
ingredients. Other factors that have influenced the demand for vinegar include
population growth, rising disposable incomes, increasing health consciousness
and growing food and beverage industry.
Balsamic
vinegar represented the largest vinegar category
The global vinegar market can be segmented on the
basis of product type - balsamic vinegar, white vinegar, red wine vinegar,
cidar vinegar and rice vinegar. Each of these types has a very different and
useful purpose. Among these, balsamic vinegar exhibited a clear dominance in
the market accounting for nearly 30% of the total global market.
On a geographical front, the market has a presence in
many countries across the globe. Europe was the world’s largest market accounting
for more than half of the total global market share. In Europe, Italy
represented the largest market and the world’s largest exporter of vinegar. Europe
was followed by North America and Asia-Pacific.
Aggressive marketing and control over
production levels capable of buoying businesses
The highly fragmented global market for vinegar
features a number of small and big players operating in the market. Some of the
key players are Acetificio Acetum S.R.L, Acetificio Marcello De Nigris, Aspall,
Burg Groep B.V., Castelo Alimentos S/A, Fleischmann’s Vinegar Company, Inc.,
Heinrich Frings GmbH & CO KG, Heinz U.S.A, Mizkan Americas, Inc., Monari
Federzoni S.P.A., National Vinegar Company, Old Dutch Mustard CO., Inc., Ponti
S.P.A., Porta Hnos S.A. and Reinhart Foods Limited. The global
vinegar market is a consumer-oriented industry with keen competition among its
players, as a result of which, companies need to reinvent business and market
strategies for their survival. Some of the success factors that will ensure
greater output and higher profitability include Improving the product quality, aggressive
marketing, manufacturing efficiency and a strong distribution network.
About IMARC Group: IMARC
Group is a leading market research and consulting company that offers
management strategy and market research worldwide. The company has done
multiple projects on the vinegar industry, which has enabled the clients to
successfully setup and expand their businesses. Some of the company’s offerings
include:
·
Market Research
·
Plant setup
·
Plant Expansion
·
Marketing and
sales
·
Procurement and
Distribution
·
Innovation and
Product Development
For more information on the vinegar industry,
please visit: http://www.imarcgroup.com/vinegar-manufacturing-plant
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